This podcast is based on a column by Susana Quintás, Non-Executive Director and board advisor.
What do a 16th-century engraving and your company’s data strategy have in common? More than you think.
Albrecht Dürer’s rhinoceros became one of the Renaissance’s most iconic images. The only problem? He never actually saw the animal. His drawing was based entirely on secondhand descriptions—and it showed.
Fast forward 500 years, and many business leaders are doing exactly the same: making high-stakes decisions based on flawed, incomplete, or misunderstood data.
In this episode, we explore how this modern-day “Dürer effect” is costing companies billions, undermining AI initiatives, and creating a dangerous illusion of certainty.
We break down:
- Why data quality is your most undervalued strategic asset
- How poor information sabotages even the best AI models
- What top-performing companies are doing differently (hint: it starts with people)
- Why CEOs, not just CIOs, must own the data agenda
Forget the pretty dashboards and impressive algorithms. If your data is wrong, everything else is just a better-looking version of fiction.
Don’t fall for a beautifully drawn lie. Tune in—and learn how to see what’s actually there.
Hit play ▶️ and let it unfold 🚀
Dive deeper 🔎 and explore the insights shaping the conversation 💬