Governance has never smelled so good. In this episode of Boards and Beyond, we take board dynamics to the fragrance counter. Inspired by Susana Quintás’ original column “Chanel or Jo Malone?”, we explore how iconic perfumes reveal the deeper essence of boardroom identity and leadership culture.
EPISODE SUMMARY:
In her fabulously original column «Chanel or Jo Malone? Find Out Which Perfume Matches Your Boardroom Vibe«, Susana Quintás — Non-Executive Director and co-author — takes corporate culture to the next level by giving it… a signature scent. Yes, you read that right.
Quintás draws a brilliant parallel between perfumes and the hidden essence of board dynamics. Is your boardroom classic and rigid, clinging to protocol like Chanel Nº5? Warm and wrapped in tradition like Loewe 001 Woman? Or maybe it’s bold, fast-moving, and a little unpredictable — enter Dolce & Gabbana Light Blue.
She also explores boards that project confidence and long-term vision — think Terre d’Hermès — and those ready to open windows and let fresh ideas in, like the energizing Jo Malone Wood Sage & Sea Salt.
This isn’t just about governance — it’s about energy, culture, and what lingers after the last vote is cast. Because just like a great perfume, a board leaves a trace.
So… what scent does your board leave behind?
And more importantly — is it time to switch fragrances?
TAKEAWAYS FOR LEADERS:
- Governance has texture — and scent.
- Understanding your board’s “fragrance” can reveal hidden cultural traits.
- Time to refresh your governance? Start by noticing what lingers.
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